Over the past few years, I’ve made many observations about how bloggers operate and I’ve come the the conclusion that in blogging as in life, the blogging snobs, elitists and ass kissers rise faster and climb higher – making some interesting psychology. What exactly do I mean in saying that? Are you a blogging snob? Are you a wannabe blogging elitist? Will you discard all friends like toilet paper as you climb higher and higher – like disgusting porno drama queen Paris Hilton? Do you kiss the asses of famous bloggers trying to ride their coattails and eat their crumbs?

Here are some basic truths and methods many bloggers live by

  • You must have a good niche blog title to be truly successful

For the most part, you must have a niche related blog title to be truly successful. If you name your blog after yourself, like Your Name Dot Com, it will be much more difficult to make money and you’ll have to work much harder to get there. Now, there are some blogs that have made it that way, but it is an exception to the rule.

  • Make money on line and marketing blogs grow faster even if they suck

I cannot tell you how many MMO and marketing blogs get 5000 subscribers in a few short months if they have a good title and decent content – even if that content is for the most part plagiarized or outright stolen. It’s just the nature of that particular niche. Most blogs in a given niche having an unrelated blog title are usually not successful.

For example, your blog is entitled “Planet XYZ” and it’s about how to make money on line. This blog will have a difficult time getting any traction even if it has brilliant content.

  • Great content is irrelevant in the mainstream

It’s true, most of the biggest blogs do not have great content and most of it has already been written. Most content on these blogs is formulaic and simply repeats the same approach to every new fad. There are many fantastic bloggers and writers who are buried in the rubble because they don’t have a brand identity, have a poor design and don’t market themselves well – all of which are more important than interesting content in today’s world of superficial image – how sad indeed.

  • Discard old friends as you move up replacing them with more prominent ones

As revolting as this is, it must be the life phrase most of these success oriented bloggers live by. It’s absolutely true. It’s just like someone who gets a small role in their first movie. They immediately drop their old friends, old boyfriends/girlfriends and so forth to date someone famous. The idea is to take advantage of every little chance they have, propelling themselves into any and all limelight.

Most of the big bloggers discard unsuccessful friends as they drag them down and cramp their style.

Newer bloggers do the same thing. They incessantly link to the biggest bloggers like sheep hoping to get to know or be associated with them. For instance, I’ve seen tons of bloggers on Twitter who will announce when a “famous” blogger comments on their blog or tweets them like:

“Yay! Superstar Joe left a comment on my blog.” Then they immediately write a post about how Superstar Joe left them a comment. They proclaim themselves friends with Superstar Joe. They then become a blogging maven who will teach you how they became successful so you too can become part of the “in crowd” just like they did. Soon after, they write an ebook on how to influence the influencers and mix with the big dogs. The most unbelievable aspect of all? There are actually people who read this drivel. The fact is, it’s becoming increasing more difficult to get anywhere without getting your lips dirty.

If Oprah Winfrey left a comment on my blog, I would reply to it like any other comment and never mention it to anyone. Many others would build a career around it and write a useless book about it. To me, she is a normal commenter and is no more important than any other commenter. If she became a regular reader and left many comments, then and only then would I take notice. I am not impressed with people because they are famous.

  • Become an expert on everything

I noticed one blogger say, “I have 2000 Twitter followers. Email me if you have any questions on how I achieved such monumental success.” What? Come on now. Everyone knows it requires no knowledge at all to gain Twitter followers. What many of these people do is simply follow a thousand people and await people to follow them back. Then they go to Friendorfollow.com and delete people who don’t follow them back. Eventually, they gain thousands of followers – but they do become very involved in the Twitter community, which also counts a lot. I personally follow too many people already and can hardly keep up with the people I actually know, so Twitter is fairly useless to me. I have around 20 Twitter people who are my real friends, the rest are people I don’t know. I try to avoid political, marketing and MMO twitters as they just want to sell you ideas or products.

But, people suddenly become experts on the subject – which is about as interesting as a blog titled “One Million Shoelace Variations”. I’d say 99% of these so-called experts are not experts at all. Being “successful” in blogging is like getting a good deal buying a new car. It’s all perception. You think you got a good deal when you really got ripped off. As a great car salesman who made $100,000.00 per month told me, “A good deal is a state of mind – it’s all perception,” while the shafted family drives off into the sunset after paying the highest markup in history…ignorantly smiling.

The days of being famous for having real talent has been replaced with superficial image – and that happened many years ago. On the otherhand, this information is quite useful to those who simply want to make money. The simplest ideas are usually the best. For crying outloud, you can become an alter ego in blogging and become rich – as long as you understand the psychology of blogging elitists and ass kissers.

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