Posts Tagged internet marketing

How Advertisers Prey Upon Psychological Dysfunction

So much of the advertising industry is based on taking advantage of people’s fears, psychological disorders and negative self image. Advertisers prey upon psychological dysfunction every day, and it is becoming more widely spread. Like many of you, I often sit up late at night and watch all those ridiculous infomercials. Do marketers sit around asking themselves questions like, “What is wrong with me and how can I fix it? Not only that, how can I do it easily with hardly any effort?”

To run an infomercial costs thousands of dollars each day they run, but someone is buying those products. Ultimately, any Internet marketing blogger would love to have an infomercial – I know I would! Most of them are get rich quick courses which endlessly run 365 days per year. What people fail to realize, is that once you purchase any of them, you have declared open season on yourself to be incessantly bombarded with more advertising. They want you to pay for seminars, mailing lists and try to milk every last penny from your bank account. The truth is, most people never get rich using these schemes and waste their money on them. I’m not saying they are all bad, but many are.
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Homeopathic: Bogus Remedies or Million Dollar Ideas?

It never ceases to amaze me how companies make millions selling bogus products that do not work. In the early 70′s, a product called a solar clothes drier made a company millions upon millions. It consisted of a string and directions which read: Tie between two trees and hang your clothes on it while the sun is shining. Then you had that ridiculous million dollar idea, The Pet Rock, which was a stupid rock in a cardboard home. They made truckloads of cash.

Nowadays, one of the easiest ways to rip people off is selling them fraudulence in the area of “homeopathic” remedies. Just remember this, if it is labeled homeopathic, it doesn’t work. Homeopathic means it is modern day snake oil, or Corinthian leather. It means it contains nothing, or something in such small diluted amounts that it costs nothing to manufacture.

Here’s an example of what homeopathy is:

Salt causes you to retain water, which could be construed as a cure for dehydration by an evil marketer trying to sell you a bogus remedy. To make it into a magical remedy, you dilute the salt into water – not just once, but anywhere from a hundred to thousands of times. It becomes a sodium solution labeled “1000x”. The more times it’s diluted the more powerful it is…hahaha! Then, by harnessing imaginary resonant vibrations, it becomes a cure for water retention! That’s right, the opposite of what it normally did before it was diluted. If poison ivy makes you itch, then dilute poison ivy 1000x and it now cures the itch instead of causing it. It’s actually more complicated than that but you get the idea. In other words, it doesn’t work. It is a blatant marketing scam with extremely low overhead. One poison ivy leaf could make a million bottles of itch tonic.

Head On

The king of this type of product is one you may have seen advertised on TV called “Head On”, a waxy grease stick that you rub on your forehead to cure headaches. Please don’t waste your money on any of these deceptive products. On the other hand, the company who made this (Miralus Healthcare) are marketing geniuses. The words “head on” are repeated three times very loudly in a brainwashing fashion much like the word terrorism is repeated ad nauseam on the US daily news. This is an unforgettable commercial. Brainwashing is a fantastic marketing tool. It has been used successfully by people such as Adolf Hitler and president George W. Bush.

Miralus Healthcare made millions selling this fake Headache cure

My Ingenious Start up

To prey upon people’s fears of the supernatural, I want to market a special anti-ghost salt. Based on ancient folklore – salt has long been used to protect homes from ghosts, ghouls, demons and evil spirits. Just look at how many people bought a Ouija Board to contact spirits – an ingenious marketing plan indeed.

Unlike Kosher salt, Spirit Salt is blessed. $24.95 per box

I thought up a TV commercial for my product: Show a terrified little girl crying and shivering in fear. She screams, “Mommy, daddy, there’s a monster in my room. Please save me.”

The mom sprinkles “Spirit Salt” in her door way and window sill. The little girl goes to sleep with a smile on her face – protected from monsters. A priest pops up and says, “Don’t live in fear any longer. If you love your children, protect them from evil with Spirit Salt! Let your kids know you really care. Revellian’s Spirit Salt, don’t let the goblins get ya!”

You place it on the bottom shelves in grocery stores so frightened children will see it and beg. Make the parents feel guilty for not buying it. Also, the kids will think their parents don’t care about them if they don’t purchase it – pure brainwashing perfection. So, do I have a million dollar idea? I’m looking for investors, please contact me immediately if you have start up capital.

* The Head On picture is from Byrdhouse HeadOn: Apply Directly To The Forehead
* The Pet Rock picture is from Eikongraphica Why Sylvia Sucks

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How To Write Content That Makes A Difference For People

Powerful Content Is In The Eye Of The Beholder

What makes a difference for me might not for you. Good content is relative! If you are wanting to make money, you want to read about how to do that. You may be here to make friends, so money making ideas don’t interest you.

I haven’t really tried very hard to make money at all. Those of you who do read this blog know that all I do is write to make a difference for you. This blog is for my readers. Court let the participants choose their category which just so happened to have the perfect one for me!

I don’t brag like John Chow and and am unimpressed by people who do. If there is one thing I am good at, it is helping others make a difference. This depends on what you consider making a difference! I can’t show you how to make money because I’m not about money. I can show you how to have a high standard of integrity and ethical coolness.

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The Latest Rage: Blogrush

I received an e-mail from Yaro Starak from Blog Mastermind the other day about the new Blogrush widget. The widget itself is from Internet marketing mega-star, John Reese. This widget all by itself will increase web site traffic.

I was apprehensive at first thinking I would be taken to a page asking me to fork out some big dollars for it! I was pleasantly surprised when I realized that it is free, at least for now. The idea that a simple widget can boost traffic sounds great to me! Anything I can do to boost traffic without extra work will always be cool in my book.

Look in my sidebar and you can see the new Blogrush widget. It looks nice and if this thing can boost my traffic I will be a happy camper. I invited some people already and at least one I know of has joined. That is my good friend Rolando from R Playground (thanks Rolando, and thanks Morgan)!

If you would like to join in on this thing while it is BRAND NEW and hasn’t yet saturated the blogosphere, now is the time to act! Don’t wait for three weeks and then decide, do it now. If you do join, write a post also, like this one. To join in on this latest rage and increase web site traffic:

Click here: GET THE BLOGRUSH WIDGET

You could also get it from Rolando or Morgan! Anyone who joins within our group will get a nice link to both your site and blogrush post!

Beaman from Beaman’s World has a post up BlogRush.

Please, if you do link to this post, use the anchor text: increase web site traffic.

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