Keyword Overload
My friend Debbie from the blog, New England Lighthouse Blog, asked me some interesting questions about keywords and keyword optimization. Here’s a quote from her:
On the first page of Google results, 8 links were to companies selling a product or service and only 2 links referred to traditional Lighthouses! I have no problem with any business being online or at the top of search results but, at this time our search is focused on traditional Lighthouses not products!
Finally, after changing keywords three times, the search results are better using the keyword phrase “traditional Lighthouses” with 7 non-profit links versus 3 product links! How many of us really have the time to try numerous keyword combinations?
Basically, the word “lighthouse” happens to be one of those words found in everything from lawn services to optical companies and beyond. Real lighthouses have been beaten out of their own keywords and phrases! How can she improve and what are some alternatives for her?
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