Many people believe a catchy blog post title is the way to go, some think a search engine friendly article title is – which is best? I think it’s a combination of both. (note that I repeated the blog title in the previous sentence – you should do the same and use it naturally in a sentence at the start of the post). For sake of this discussion, let’s hypothesize there are two types of bloggers: Those who know how search engines work and those who do not.
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Posts Tagged keyword phrase
Keyword Overload
My friend Debbie from the blog, New England Lighthouse Blog, asked me some interesting questions about keywords and keyword optimization. Here’s a quote from her:
On the first page of Google results, 8 links were to companies selling a product or service and only 2 links referred to traditional Lighthouses! I have no problem with any business being online or at the top of search results but, at this time our search is focused on traditional Lighthouses not products!
Finally, after changing keywords three times, the search results are better using the keyword phrase “traditional Lighthouses” with 7 non-profit links versus 3 product links! How many of us really have the time to try numerous keyword combinations?
Basically, the word “lighthouse” happens to be one of those words found in everything from lawn services to optical companies and beyond. Real lighthouses have been beaten out of their own keywords and phrases! How can she improve and what are some alternatives for her?
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SEO Keywords For Beginners
Sep 19
We have all heard about keywords. We have all heard about seo. So what about these seo keywords? Many bloggers may see this article and say, “Another article about keywords?”
The truth is, most bloggers don’t know anything about keywords, they’ve just heard about them. Today, we will learn a little about them by looking at how this post is written. The way I chose the seo keywords for this post was by using Google AdWords Keyword Tool.
This tool is for adwords but it is great for choosing keywords too! Keywords can be a single word or a phrase. I typed in the word “keyword” and found the phrase “seo keywords”. Check the advertiser competition for the phrase before you choose it! If the competition is too high, the word or phrase you choose will not benefit you. The phrase “seo keywords” was middle of the road for both competition and popularity, so it was a pretty good choice for this post.
I chose the phrase, seo keywords, and actually used it as the central motif from which to build this post. Look at the title of my post. It contains the keyword phrase, seo keywords. This is important to do. I could have named it something else and used the phrase, seo keywords, in my title tags. If you use blogger with an xml template (new blogger), you will simply need to make sure you title your post so it contains the keyword phrase.
Notice how many times I use the phrase, seo keywords, in this post! A lot huh? You want the chosen word or phrase in the title, and you want it mentioned in the post itself at least once! This is good seo practice. If you are a self-hosted wordpress blog, you have the wonderful plug in, The all-in-one SEO Pack to use. You can use it to tweak your title tags! In other words, your posts can have 2 titles. The post can have a different title tag than the name of the post itself if you like.
Another powerful technique is to make sure any links to this post (from within this blog or external) use the anchor text, seo keywords. I recently wrote a post entitled “Optimizing Your Site By Decreasing It’s Size”. The keyword phrase for that post is: search engine optimization tips. The keyword phrase is the anchor text which is linked to that post! I linked to my own post using the keyword phrase. Click the link, look at the post and you’ll see all these concepts at work.
In the future, if I reference this post (the one you’re reading) I will use the anchor text “seo keywords”. It’s important to link to your own posts using carefully selected keywords if you are interested in building your site to grow.
WHY THIS POST IS VALUABLE: This post is for the rest of us. I have provided you with easy to understand information woven into the post itself. Most other posts like this are hard to understand and don’t explain things for normal bloggers like you and I. If I show you something, I explain it and show you how to use it. Let’s summarize:
- Select a keyword or keyword phrase with the adwords tool.
- Use the word or phrase in the post title or title tags.
- Use the word or phrase in the post text.
- Link to the post from other sites and your posts using the word or phrase.
